Make ownership feel special. Turn the vehicle into an experience. Give Saudi families a reason to want in.
A private Saudi coffee or karak experience that gives Jeep and Wagoneer owners special access, personal service and a moment everyone else wants to join.
A visible owner-only ritual that rewards loyalty first, then turns that privilege into FOMO.
Film a real Saudi family on a road trip inside the Grand Wagoneer.
A repeatable content series that demonstrates the product without feeling like a product demonstration.
Put a stationary Grand Wagoneer at the center of Riyadh Boulevard and give it eyes and a voice.
A public interaction designed to stop people, demonstrate features and create social clips.
Build a browser game where people drive the Grand Wagoneer across Saudi Arabia to explore—not race.
A long connected Saudi map built from reusable low-poly regions. The farther people drive, the more the journey opens.
Build a full-size Grand Wagoneer from LEGO bricks in a family destination and let families help complete it.
A full-size collaborative build that brings children and parents to the vehicle together.
Requires formal LEGO brand approval, specialist structural engineering and an event safety plan.